Hi and Welcome! It’s Good to Meet You!

You just took the first step in building and growing your Personal Brand. Let me introduce myself properly:

My name is Christina Richter and I am a Personal Branding Strategist.

I support Professionals, Executives and Entrepreneurs to develop and grow their Personal Brand. I teach my clients how to discover their purpose, clarify their message, and captive their audience online. My work focuses on LinkedIn as a channel as it is the number 1 business place to be. But I can also show you how to include other channels into building your Personal Brand. Everything I know, I learned through my work with my clients over the past years, but I also tested everything I teach myself.

Every business starts with a story, can I tell you mine?

What is your Personal Brand and why Should You take care of it?

In short, it is your reputation. Each interaction you have with others has the opportunity to create a memorable experience, showing them what they can expect from you. When you are consistent in delivering those experiences, you build a strong reputation.

Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities. Your brand becomes your personal calling card —a unique promise of value; a distinct and authentic representation of you. In building your personal brand, you will define your individuality, maximize your strengths, and manage your choices now to create future opportunities.

"Personal Branding is your chance to form a relationship before you enter the room."


I will support you defining your Personal Brand to become more visible online, to gain more reach and thus lead you to success.

LinkedIn Profile Optimizer

You have about 3 seconds to make a great first impression on LinkedIn. Can your current profile stand the test and wow me?

More information

Personal Brand Kickstarter

You are a credible expert and your ideas can elevate your personal brand—and make a difference in the lives of the people you care about most.

Contact me for more information

Your Brand Academy

Are you ready to build your personal brand? You could be a good fit for my 6-week coaching program.

Soon to come

Personal branding is not a one-time event.
It needs continuous efforts.

For the past years, Christina has sharpened my profile and positioned me as THE China expert in Europe. With Christina‘s support I am appearing in all relevant media outlets, speaking on all relevant stages and reaching exactly the type of clients we are looking for.

Elena Gatti

Managing Director Europe Azoya

I had the great pleasure of participating in Christina's LinkedIn workshop in Mallorca. Seldom have I gained so much practical and relevant knowledge in such a short time. I was able to put everything I learned into practice immediately and am totally happy about the results.

Julia Derndinger

CEO Gründertrainerin - Coaching, Sparring and Consulting

End of 2018, Christina optimized and sharpened my LinkedIn profile and she gave me a lot of useful tips on how to share relevant content with my network. In 2019,  I have gained more reach and awareness within my industry and, thanks to Christina’s strategic advice,  I was awarded LinkedIn Top Voice 2019.

Elke Benning-Rohnke

Entrepreneur, Supervisory Board and Advisory Board Member, Vice President FidAR e.V.

You know you want to start working on your Personal Brand
but don’t know where to start?
That’s where I come in.

At the end of the day, you simply need someone to help you cut out the noise, discover your ultimate purpose, and help you gain clarity on the message you want to communicate to your audience.

I will support you with a step-by-step road map and
game plan to get you there.